Social Media Optimization (SMO)
The business world has been changed by social media. Suddenly, it’s not just talking to people to market a business, it’s talking to people. The one-sided sales pitch is now a multi-directional discussion within the group. The power for managing the brand image has been largely removed from the hands of a company. Social media marketing, or SMO, revolves around communication. It is the ability for a company to communicate with customers and to build a long-term customer relationship based on trust and confidence