The Digitalized marketing – SMO(Social Media Marketing) has changed the business world. Suddenly, it’s not just talking to people to market a business, it’s talking to people. The one-sided sales pitch is now a multi-directional discussion within the group. The power for managing the brand image has been largely removed from the hands of a company. Social media marketing, or SMO, revolves around communication. Social Media has the ability to communicate with customers of that company. This thing helps to build a long-term customer relationship based on trust and confidence.
Today the relationship between a customer and business power is altered towards the customer. Each individual client is able to give voice concerns publicly and gain media attention. As each person is now a media publisher.
Social Media Marketing is not only for online presence, can generate leads as well